Kuwait’s journey toward 2035 is more than an economic roadmap; it’s a bold movement to place the nation among the world’s leaders in progress and influence. At the centre of this transformation are the Brand Ambassadors of 2035, a dynamic group of companies shaping the country’s identity on a global stage.
These ambassadors represent industries that touch every part of modern life. From real estate projects that redefine skylines to airlines connecting Kuwait with the world, from petroleum exploration driving growth to wellness ventures promoting healthier living, the impact is both local and international. Add to this the rise of fintech startups, property management pioneers, and strategic business acquisitions, and you see a picture of a country building not just wealth, but a powerful reputation.
Abdullah Saleem – Mushtari
As co-founder and CEO of Mushtari, Abdullah Saleem is deeply involved in Mushtari’s direction. He oversees strategy, operations, and product growth. He has guided the platform through updates, ensuring it remains relevant for its users. By mid-2025, the app had already reached version 7.4.6, showing ongoing improvement. Abdullah Saleem is also the face of Mushtari in public. He has appeared on television, taken part in investment shows, and spoken at events across the Middle East. At the Misk Global Forum, for example, he shared his story with young founders, focusing on what he learned from failure and why building strong systems matters.
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Mohammad AlNouri – AlNouri Group
In 2014, Mohammad AlNouri founded AlNouri Group to offer a seamless, reliable experience across a service portfolio, including property management, maintenance and construction, purchasing and selling, rentals, financing facilitation, legal advisory, and governmental affairs. Under his leadership, he ensures his clients are backed by a team that understands the Spanish system and respects Kuwaiti values, privacy, and expectations. AlNouri Group has become a trusted name, not just for service, but for stability, continuity, and true cross-border support.
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Shaha Waleed Faisal Al-Fehaid – Gluten Free Collective (GFC)
Shaha Waleed Faisal Al-Fehaid, Founder & CEO of Gluten Free Collective (GFC), the break proved to be a turning point. A shift toward a gluten- and dairy-free lifestyle sparked an unexpected journey, one that would evolve from personal necessity to the establishment of GFC in 2024. This Kuwait-based brand blends culinary innovation with community-driven values. What started in the kitchen eventually grew into a business idea: if gluten-free food could be indulgent, delicious, and safe, then it could also transform a lifestyle. GFC is now more than a bakery; it has evolved into a lifestyle brand and community platform, embracing quality, accessibility, and happiness while supporting Kuwait’s Vision 2035 for health, innovation, and cultural development.
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Ameen Nadoom – RUBA
Ameen Nadoom is the founder and CEO of RUBA, the Kuwait-born fintech that turned a school-search idea into a Shariah-compliant tuition-financing platform. His story is less about glamour and more about pragmatic problem-solving, seeing how families struggle with lump-sum school fees and building a product that spreads the cost without burdening parents or schools. As founder and CEO, Ameen Nadoom projects a hands-on leadership style. Press coverage and statements from the company show him speaking plainly about market fit and cultural fit, prioritizing local knowledge in a region where relationships matter.
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Athbi Alenezi – JustClean
Athbi Alenezi is the co-founder and CEO of JustClean, one of the Gulf region’s most prominent service platforms. Founded in 2016 with his brother Nouri Al-Enezi, the company has grown from a laundry-focused app into a broader marketplace offering multiple cleaning services across the Middle East. As CEO, Athbi Alenezi has been at the center of JustClean’s strategic direction. His leadership emphasizes reliability, user experience, and operational efficiency. By focusing on quality standards and timely delivery, JustClean has differentiated itself in a competitive market.
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Marwan Marzouk Boodai – Jazeera Airways
Marwan Marzouk Boodai is one of Kuwait’s most respected business leaders. For more than two decades, he has been known for turning obstacles into opportunities and guiding companies toward lasting success. He is best recognized today as the Chairman of Jazeera Airways, Kuwait’s pioneering private airline, and as a board member of the Boodai Corporation, a family-owned group with wide-ranging interests in transport, media, education, and real estate. In 2004, Kuwait’s skies opened to private investment for the first time. Until then, Kuwait Airways, the state-owned airline, had been the only option. Marwan Boodai and his partners saw the opportunity and founded Jazeera Airways that same year.
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Saad Al-Wazzan – Kout Capital LLC
Saad Al-Wazzan, founder of Kout Capital LLC, is widely regarded as one of Kuwait’s most influential entrepreneurs. His journey began in Kuwait, where he studied accounting at Kuwait University. Later, he broadened his perspective with executive courses at IMD in Switzerland, Wharton in Pennsylvania, and Harvard Business School. This combination of local grounding and international learning shaped the vision that would guide his future. The turning point came in 2009 with the creation of Kout Capital LLC. Based in Kuwait City and later extending to London, the firm was built to connect Gulf wealth with opportunities in Europe.
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Sara Hussein Akbar – Kuwait Energy
As a Co-Founder and Former CEO, she earned international recognition for her contributions. She was named a Distinguished Member of the Society of Petroleum Engineers in 2003, and later received the Charles F. Rand Memorial Gold Medal from the American Institute of Mining, Metallurgical, and Petroleum Engineers. In 2009, she was honored with the Women in Leadership “Leader in Energy” award in Dubai, and Arabian Business listed her among the most powerful Arab businesswomen. More recently, her continued impact has been acknowledged with accolades such as the WOW Award, which celebrated her entrepreneurial influence.
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Shaheen Alkhudhari – Tamanna
Shaheen Alkhudhari stands out as one of those entrepreneurs who spotted an everyday hassle and turned it into a thriving business. Born in Kuwait, he’s the brains behind Ajar, a handy digital tool that makes paying rent and managing properties a whole lot easier. In a part of the world where real estate still leans heavily on cash deals and paper trails, Ajar brought some much-needed tech savvy to the table. But Alkhudhari didn’t stop there in February 2023; he jumped ship to become CEO of Tamanna, a Kuwait-based online marketplace for fashion, beauty, and lifestyle stuff, backed by the big-name Alshaya Group.
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Adel Y. Alshamali and Frank Hussain Dashti – Atlas Blue
Leadership for Adel Y. Alshamali and Frank Hussain Dashti, partners at Atlas Blue, have been on a shared journey. In 2014, Adel Alshamali met his colleague Frank Dashti, and their conversation turned toward something more profound than business; it was a vision. The duo’s common passion sparked a partnership that would redefine not only Atlas Blue but the pool and wellness industry in Kuwait. This shared purpose led to a game-changing vision to take Atlas Blue, Kuwait’s first swimming pool company (established in 1982 by the late Mr. Hussain Dashti), into its next chapter.
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Each company carries a story of ambition and vision. Together, they are setting the tone for a Kuwait that is confident, competitive, and future-ready. By uniting tradition with modern enterprise, these leaders are not only lifting their own industries but also amplifying the nation’s voice on the global platform. Kuwait 2035 isn’t just a vision; it’s becoming a reality, and these ambassadors are the face of that promise.
