Nader Naamani, Partner and Head of Consulum’s Riyadh office, has always been fascinated by the art of communicating —how narratives shape perceptions, decisions, and even history, and governments are uniquely positioned to drive positive change with the power to inspire and unite. This sparked Naamani’s passion for government communication, leading him to a career where he could help contribute to crafting impactful work on local and global stages. Since the beginning, Nader has witnessed how effective communication can reshape reputations and foster trust. Working at the crossroads of policy, reputation management, and international engagement, he developed a profound appreciation for the power of storytelling—how the right message, at the right time, to the right audience, can drive real impact. His passion for strategic influence led him to Consulum in 2018, where he partnered with various government entities to build policies, draft communication strategies, and deliver high-impact campaigns. Nader firmly advocates that it’s more than messaging; it’s about shaping credibility for the future, fostering real-world change, and helping nations realise their ambitions.
Aligning with the Ambitions of Saudi Vision 2030
Saudi Arabia’s transformation is historic, and ensuring that the world understands its scale and impact requires a sophisticated, multi-layered communications approach. Consulum employs a combination of data-driven storytelling, strategic media engagement, and digital innovation to effectively communicate the country’s, and its institutions, progress. A core part of the company’s work involves sculpting compelling narratives rooted in tangible achievements and real stories. It focuses on showcasing real impact — whether it’s the creation of new industries, technological breakthroughs, or cultural shifts. It leverages media partnerships, thought leadership and forums to ensure the world hears its clients’ messages.
Digital engagement is another critical tool in driving impact. To effectively leverage digital platforms to deliver communications goals, Consulum uses the GovSite Score methodology, which assesses government websites against global benchmarks for performance, design, and accessibility.
Consulum’s advisors take an innovation-driven approach to communication, harnessing advanced digital tools, data analytics, and behavioral insights to understand global perceptions, track sentiment, and refine messaging in real-time. Social media, influencer engagement, and creative campaigns allow it to shape discourse and innovatively reach international stakeholders. The company focuses on building long-term capacity within government organizations, ensuring teams have the skills and expertise to sustain communication excellence well into the future.
Consulum’s capabilities in this area have been significantly enhanced with its recent integration into global digital company Stagwell. “Stagwell’s acquisition of Consulum augments the existing global network by allowing clients access to tested international strategies and state-of-the-art solutions.” Naamani also points to the importance of having a Saudi presence in enhancing the company’s offering to its Saudi Government clients, “In 2023, we marked a crucial milestone by receiving our RHQ license and expanding our office in Riyadh —bringing us closer to clients, fostering local talent, and enhancing collaboration through advanced communication facilities,” says Nader.
Consulum focuses on helping the government shape their global positioning by integrating policy, strategy, and communications. The company proudly supported Saudi Arabia’s incredible transformation under Vision 2030 for over a decade. It works closely with decision-makers to build data-driven strategies and compelling narratives that reflect the Kingdom’s goals. Whether promoting investment, tourism and culture, or diplomacy, Consulum helps position Saudi Arabia as a dynamic, forward-looking nation. “Our job is to help tell Saudi Arabia’s story—its progress, ambitions, and the huge opportunities it offers. Vision 2030 isn’t just one initiative: it’s a movement bringing together organizations, leaders, and citizens working toward the same goal. And helping to share that story with the world, that’s something we’re incredibly proud of,” he adds.
Innovation Meets Integrity
In today’s dynamic world, constant innovation, creativity, and collaboration are required to stay ahead of the game. Consulum cultivates a culture where bold ideas are cherished, diverse perspectives are appreciated, and knowledge-sharing becomes second nature. Through interdisciplinary cooperation, the company brings together advisors, strategists, digital experts, policy analysts, and creatives to co-develop integrated, innovative solutions for the challenges posed by communicating in the public sector.
Consulum is built on six core values, including excellence through innovation, exceeding expectations in servicing our clients, facilitating the ‘One Consulum’ approach, promoting collaboration, enabling continuous learning, communicating honestly, and upholding professional integrity. “These values aren’t just something we talk about—they define who we are at Consulum and how I personally approach my work with our clients and global leadership. They’re woven into everything we do. We ensure our team lives these values daily through mentorship, training, and a shared commitment to excellence, which drives our real impact,” he adds.
Empowering People, Leading with Innovation
Consulum believes in investing in the professional development of its employees, aligning them with global trends through specialized training programs, international knowledge exchange, and exposure to best practices. The other elements of critical importance are state-of-the-art technology and tools, data insights, and real-time analytics that help continuously improve the communication strategy and boost impact. The company’s strength is its people’s intellect, skills, and commitment to excellence.
Consulum aims to remain the world’s leading government advisory firm, supporting governments from policy through to strategic communications in a rapidly changing world. Leveraging the Stagwell global network, the company is expanding its reach, embracing digital innovation, and delivering impactful campaigns —positioning itself as a trusted thought leader in modern public diplomacy.
