Gushcloud International deepens its MENA presence through a strategic investment in TalentPlus Dubai. The global creator management firm partners with UAE investors to expand talent opportunities across the Middle East and South Asia. This Gushcloud TalentPlus Deal move strengthens Gushcloud’s foothold in a fast-growing creator economy.
Partnership Details
Gushcloud, an AI-powered creator and IP management company, joins forces with TalentPlus, founded by entertainment veteran Michel Chahda. The consortium includes ADM Holdings, owned by Sheikh Ahmed Dalmook Al Maktoum, and J&F Holdings, led by Faisal Belhoul, a Dubai Chambers vice chairman and Shark Tank Dubai judge. Together, they scout and sign creators from MENA countries and South Asian nations like India, Pakistan, Bangladesh, and Sri Lanka.
This collaboration builds on Gushcloud’s 2024 launch of its 12th office in Abu Dhabi, marking its regional entry. TalentPlus now accesses Gushcloud’s networks in Australia, East Asia, Southeast Asia, and the USA. In exchange, Gushcloud exposes its American and Asian talents to MENA and South Asian markets through Chahda’s local expertise.
Strategic Impact
Michel Chahda, TalentPlus CEO, highlights the synergy. He states that blending local market knowledge with Gushcloud’s global reach creates strong potential. Backing from ADM and J&F Holdings provides a solid start for cross-border deals and campaigns.
Chahda brings two decades of media experience, linking regional talents to brands in healthcare, tech, retail, beauty, and government. His football industry ties open doors to global clubs and athletes. The partnership targets talents for international exposure and vice versa.
Market Opportunity
The MENA creator economy thrives amid high digital engagement. Digital content claims 46 percent of the region’s projected $22 billion media spend in 2024, per Strategy&. Internet users average 8.4 social media accounts and spend over three hours daily online.
Globally, the creator sector, valued at $250 billion, eyes $500 billion by 2027, according to Goldman Sachs. Gushcloud TalentPlus acquisition positions players to capture this growth by bridging Eastern and Western opportunities.
Gushcloud operates from gushcloud.com, while TalentPlus runs at talentplus.me. This investment signals bold expansion in Dubai’s dynamic talent scene
