Saudi Arabia’s interior design industry is witnessing a dynamic transformation fueled by Saudi Vision 2030, which aims to diversify the economy and enhance quality of life, increasing focus on opulent and eye-pleasing interiors. According to research, the interior design market, valued at $3.66 billion in 2025, is experiencing robust growth and is forecasted to increase at a CAGR of 4.8 percent between 2025 and 2033. As Saudi Arabia opens the door of opportunities to the world, the interior design sector is poised to play a crucial role in shaping the Kingdom’s new image—elegant, sustainable, and future-ready. Walking parallel with Saudi Vision 2030, Design House, the brainchild of Joseph Chlala, is leaving no stone unturned by becoming a one-stop solution for interior design, where design, sourcing, and Saudi-based manufacturing come together under one roof. The company’s flagship showroom in Riyadh is the hub of its operations.
A Unified Approach to Interior Design
Design House’s proven mettle lies in providing tailored, high-quality interior solutions to clients across the government, residential, commercial, and hospitality sectors. By streamlining processes and reducing project fragmentation, the company ensures world-class execution and exceptional results. The firm, to rule the hearts and minds of its clients, has raised the bar to a new peak by offering a service portfolio that includes handcrafted furniture solutions for living rooms, dining rooms, bedrooms, home decor, and lighting. “After dedicating more than 13 years to the field, my journey—backed by a rich legacy of family involvement in the industry, a relentless commitment to continuous learning, and extensive hands-on experience in project management—culminated in the debuting of Design House in 2022. I founded this venture to redefine industry standards by embedding transparency, creativity, and innovation into every aspect of our work,” says Joseph Chlala, Founder/Regional Director of Design House.
Innovation from the Inside Out
The culture at Design House thrives on innovation. Through a collaborative SOP, continuous investment in R&D, and a keen eye for the latest global design trends and materials, the company ensures the team remains one step ahead of the competition in the industry. Driven by core values of excellence, trust, and impact, Design House consistently delivers exceptional projects that speak volumes for themselves. Whether it’s a corporate office, luxury hotel, or private residence, every space it designs reflects its dedication to originality and high standards. Design House proudly partners with local suppliers, elevating specifications to international standards while actively supporting community development. The company prioritizes sustainable solutions and Saudi-made materials, aligning with its commitment to national growth and environmental responsibility. As an ISO-certified firm, Design House has integrated eco-conscious materials and lean manufacturing processes into its operations. This supports the environment and ensures efficiency and quality in every step of production. “We’ve overcome challenges like outdated market practices and pricing wars by building trust, offering long warranties, and empowering our designers to educate clients on quality and materials,” he adds.
Looking Ahead – A Vision-Aligned Future
The strategy for 2030 remains ambitious yet solidly anchored in its mission. Design House seeks to expand Saudi-made furniture and interior design’s global presence by embracing new-age technologies. From AI-assisted design and data-driven specifications to smart manufacturing processes, the company will lead the next generation of interior industry innovations at the forefront. “Looking ahead, our 2030 strategy focuses on tech integration, AI design, data-driven specs, and expanding Saudi-made furniture on the global stage—positioning Design House as a leading Saudi brand in the design world,” says Joseph.
Design House is not just a service provider but a movement toward redefining what Saudi design can achieve on the global stage. With a strong footing in quality, creativity, and national pride, the company is all set to redefine interiors and objects of interior environments, down to the actual building and environmental work supporting them locally and globally.
