Mannai Corporation, a cornerstone of Qatar’s business landscape, has established itself as a diversified conglomerate with a strong presence across multiple sectors. Among its many divisions, the Home Appliances and Electronics Division (HAED) stands out as a key player in the retail sector, offering a wide range of high-quality products and services.
Overview of Mannai Corporation
Founded in 1954, Mannai Corporation QPSC has grown into a leading business entity in Qatar, with operations spanning trade and services. Headquartered in Doha, the company’s portfolio includes sectors such as oil and gas, automotive distribution, information and communication technology, retail, home appliances and electronics, travel services, logistics, and representation. Mannai Corporation’s success is built on its commitment to delivering superior economic benefits to customers, shareholders, employees, and the communities it serves. Its ability to adapt and innovate has solidified its position as a market leader, with a focus on quality, reliability, and customer satisfaction.
Home Appliances and Electronics Division (HAED)
The Home Appliances and Electronics Division of Mannai Corporation is a testament to the company’s dedication to excellence in retail. HAED supplies a comprehensive range of top-quality products, including built-in home appliances, major white goods, small kitchen appliances, electronics, video and audio systems, and watches. The division represents some of the world’s most renowned brands, such as AEG, White Westinghouse, Bompani, Ignis, Toshiba, TCL, LG, Waterpia, Moulinex, Coleman, Campingaz, and Seiko.
Product Offerings
HAED’s product lineup caters to diverse consumer needs, from everyday household requirements to professional and commercial applications. Key product categories include:
| Category | Examples |
| Built-in Home Appliances | Ovens, hobs, hoods, dishwashers |
| Major White Goods | Refrigerators, freezers, washing machines, dryers |
| Small Kitchen Appliances | Blenders, mixers, coffee makers |
| Electronics and Audio-Video Systems | Televisions, home theaters, audio equipment |
| Watches and Clocks | Seiko watches |
Beyond retail, HAED provides professional and commercial solutions, including project business solutions for large-scale installations. The division is supported by a skilled team of sales personnel, technicians, logistics experts, and after-sales support, ensuring customers receive exceptional service at every stage.
Retail Presence
HAED’s retail presence includes well-established outlets, such as the showroom at Al Emadi Building on C-Ring Road in Doha, opened in 2015. These outlets offer a convenient shopping experience, complete with a collection point for quick service of home appliances and electronics, saving customers time and effort. The 1,000 square-meter showroom provides ample space for displaying a wide range of products, including phones, gaming gadgets, and camping equipment, catering to a broad customer base.
Customer-Centric Approach
HAED’s commitment to customer satisfaction is evident in its comprehensive after-sales services. The division’s skilled technicians and logistics teams ensure that products are installed and maintained efficiently. Additionally, HAED’s focus on providing innovative technology and stylish solutions enhances the customer experience, making homes more functional and elegant.
Leadership: Alekh Grewal
At the forefront of Mannai Corporation’s success is Alekh Grewal, who was appointed Group Chief Executive Officer in November 2024. With over 20 years of experience at Mannai, Grewal has played a pivotal role in shaping the company’s growth and strategic direction.
Grewal’s journey with Mannai began in 2004 when he joined as Chief Financial Officer. His leadership and strategic vision led to his promotion to Chief Operations Officer in 2008 and Chief Executive Officer in 2009. In 2012, following Mannai’s acquisition of Damas International LLC, he was elevated to Group Chief Executive Officer, overseeing the corporation’s expanded operations. Most recently, he served as managing director international before his reappointment as group CEO.
Before joining Mannai, Grewal spent 15 years with James Hardie in Australia, where he held senior roles such as general manager and chief financial officer. He also served as Chief Operating Officer, Partner, and deputy chairman at KPMG India, gaining extensive experience in finance, operations, and management.
Under Grewal’s leadership, HAED has continued to thrive, benefiting from his strategic vision and focus on operational excellence. His experience in managing diverse business units ensures that HAED remains competitive in the retail sector, delivering value to customers and stakeholders alike.
Market Position and Impact
Mannai Corporation’s HAED holds a prominent position in the Qatari market, known for its wide range of high-quality products and reliable services. The division’s association with leading global brands ensures that customers have access to the latest technology and designs in home appliances and electronics. HAED’s commitment to customer satisfaction is evident in its comprehensive after-sales services and the expertise of its support teams.
Regional Influence
HAED’s involvement in professional and commercial projects underscores its capability to handle large-scale installations, making it a trusted partner for businesses and institutions. The division’s retail outlets, such as the one in Doha, provide a seamless shopping experience, reinforcing Mannai Corporation’s reputation as a customer-centric organization.
Contribution to Qatar’s Growth
As Qatar continues to develop, HAED’s role in providing top-tier home appliances and electronics remains crucial. The division meets the growing demand for quality products and contributes to the modernization of homes and businesses across the region. By offering innovative solutions and maintaining high standards, HAED supports Qatar’s vision of becoming a hub for technology and commerce.
Mannai Corporation’s Home Appliances and Electronics Division is a shining example of the company’s commitment to excellence and innovation. With a diverse product range, strong brand partnerships, and a dedicated team, HAED continues to set the standard for quality and service in the retail sector. Under the leadership of Alekh Grewal, whose extensive experience and strategic vision have been instrumental in Mannai’s success, the division is well-positioned for future growth.
